Friday, February 29, 2008

Cosmetic Surgery Loans - Get A Face Lift With Cosmetic Surgery Loans

If study conducted by Lloyds TSB bank is to be believed, six out of ten Britons believe that plastic surgery is the key to true happiness, and are prepared to take out a personal loan to fund their makeover. This means that an astounding 57% of Brits are ready to go for loans to have a brand new look. The study also revealed that Cosmetic surgery have risen by more than a half in year 2006 and are expected to rise more in 2007. So, cosmetic surgery loans are competing with their competitors, home improvements and car loans.

With the lifestyle becoming mod everyday and more stress being laid on personality development and body grooming, Brits are getting finicky about cosmetic surgeries. The most popular procedures are Botox, facelifts, rhinoplasty (nose jobs) and tummy tucks. The prices for all these are touching sky, the cheapest starting at ? 2.900 and going up high more than ? 5.800. Brits have started availing financial aid for cosmetic surgery so much that these no longer come under miscellaneous. Most of the high street banks sell these products as Cosmetic surgery loans.

A business review website has speculated that by 2009 more than one million British adults would have availed cosmetic surgery loans for getting their makeovers done. Let us have a look at the some of the interesting facts on plastic surgery loans.

More men than women go for cosmetic surgery loans Last month there was a news that a cosmetic surgery firm would debacle these loan s as tax free Around ?1.8 million is spent on cosmetic surgery each day A large number of Brits go to gulf countries to get cosmetic surgeries done UK retirees above 65 years of age are heading abroad for beauty treatments and availing cosmetic surgery loans for that. 11.6 % pensioners in UK have taken cosmetic surgery loans.

These facts revealed by studies done by various banks and financial websites prove that luxury and lifestyle products such as skin treatment, beauty enhancement, anti-aging etc has become major reasons for availing loans. That is the reason as to why cosmetic surgery loans are gaining so much popularity.

The author is a business writer specializing in finance and credit products and has written authoritative articles on the finance industry. He has done his masters in Business Administration as a finance specialist. For more information on surgery loans please visit:- Apply for quick loans

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Tuesday, November 27, 2007

Is It Time For A Copy Facelift?

by Karon Thackston 2003
http://www.copywritingcourse.com

I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me Well, if there were any *good* copywriters out there, theyd be able to write it once, and it would work forever! Oh really? Actually, nothing could be further from the truth.

It is extremely rare for advertising copy to last for extended periods of time. Changing your copy is a given, the reason being that people and events change. Since we, as copywriters, are reaching our customers on an emotional level, we have to stay in tune with whats going on in their lives and their worlds. Lets look at an example.

Say you rent mailing lists. Your primary benefit might be that you have the largest lists available offering a minimum of 100,000 names per category. Things are going great, and youre renting lists like wildfire. But then right in the middle of your success the postal service increases rates substantially.

All of a sudden, your rentals begin to drop dramatically. Here you are screaming about the largest lists available anywhere, and your customer is thinking about how much his postage expense is going to skyrocket.

The businesses you rent lists to are now very concerned. What *used* to be your biggest benefit is now your biggest deterrent. Your customers no longer want to rent lists that have a minimum of 100,000 names. Instead, theyd love to be able to rent much smaller lists in the 5,000 to 10,000 quantity range. Yep! You guessed it. Its time to change your copy, USP and all!

Any number of aspects can cause a change in focus for your target customer, and therefore a need to rewrite your copy. Here are some of the more common ones for businesses:

New tax laws
New mandatory expenses (such as a postage increase)
Starting a new business
Closing a business
Stock price increase
Stock price decrease

Business to consumer sales can be affected, too. Personal circumstances that change every day include:

Buying a new home
Retiring
Getting married
Getting divorced
Having a baby
Receiving a tax refund
Receiving an inheritance

What do I recommend? Twice a year, take a good, long look at your copy. What has changed in your marketplace? What laws, regulations, or events have been implemented or have taken place? Will these things have an impact on your customers? How will you respond to them?

Take that information and compare it to what your current copy says. Is your message clear? Are there benefits you need to update or change? Is your copy still making the most positive impact on your potential customers that it can?

If not, dont hesitate to make changes. After all, your copy is your key to new customers and repeat customers. And, as I said in the beginning, hardly any copy will last forever. Eventually, everybody is due for a copy facelift.

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com.

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