Sunday, March 2, 2008

Face Lift Alternatives - Do They Work?

You have probably watched one of the popular reality makeover shows where average looking individuals undergo plastic surgery with amazing results. Their once tired, sagging, wrinkled faces become fresh and youthful looking right before our very eyes. This concept works well in the land of Hollywood. However, the reality is that face lifts are very expensive and often require a painful recovery period. They can also have devastating results if not performed correctly. The good news is that many face lift alternatives exist today.

For instance, face lift tapes are designed to be placed along the hairline invisibly anchoring the strings along the center of your skull or back of your head. The results are supposedly instant and painless, but you need to make sure you have enough hair to hide the tapes. Having a tighter looking face with pieces of tape sticking out of your head will completely defeat the purpose!

Non-invasive procedures such as laser facial rejuvenation, Botox injections or chemical peels are also widely available. None of these methods require an anesthetic or lengthy recovery period, but they may result in some discomfort. They may also require multiple sessions which can prove to be quite costly. You should consult with a plastic surgeon or dermatologist to discover the pros and cons of each method.

Other creams or exfoliants are meant to moisturize the skin and remove the dead skin cells. This results in a smoother, younger looking look. Companies such as Hydroderm specialize in products that produce quicker, more painless and less expensive results than traditional facelifts. Their product line includes wrinkle reducers, exfoliating facial cleansers and moisturizers. The key is sampling various types and brands until you find a product that is within your price range and produces favorable results.

The bottom line is you will need to experiment to discover what product works best for you. You must keep in mind that the notion of an ?instant miracle facelift? in a bottle is unrealistic. Nothing will completely prevent the normal process of aging. However, the continued use of some of these products may allow you to lie about your age a little longer?

For information on face lift alternatives , try visiting http://www.hydrodermskincare.com, a popular website that offers anti aging tips, advice and resources to include information on anti aging treatments and the best botox alternatives sources.

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Tuesday, November 27, 2007

A Corporoate Facelift with Sound Bytes

 J. Paradee

A Corporate Facelift With Sound Bytes

By R.J. Paradee, President First Impression Inc. and MediaRight Studios

If Baby Boomers can get botox and tummy tucks, then why dont companies receive facelifts to improve their image as well? The telephone is the lifeblood of any business. Use it respectfully. Dont leave your clients on-hold to listen to radio static or elevator music. With digital recording and delivery of sound files, professional production of on-hold advertising is both economical and necessary for a positive image. Thats right its imperative that the first impression a client receives of your business (even though they may never visit) is how theyre treated on the telephone. How many times have you called a business to hear Thank you for calling ABC Dental Office please hold before you can get a word in edge-wise. In many cases , what they have on-hold is your first impression of that company.

Music Selection Should be Appealing
At the very least, make certain on-hold music is a decent selection, and that you have permission to broadcast the music to on-hold callers. After all the music chosen is a direct reflection of your business. If you dont get your licensed music from an On-Hold Message provider, you may obtain permission to play certain music on-hold from ASCAP, BMI, or SESAC, the three large performing rights organizations.

Develop Content That Sells Products and Services
Customers who are on-hold are essentially a captive audience. If you want on-hold time to turn into sales, consider hiring a professional producer to mix radio style commercials with licensed music. The copy should be specifically written to cross-sell your products and services. AT&T studies show that people will stay on-hold longer if they hear messages about your company during the waiting period. Do not rely on the please hold for personal assistance to your call, or thank you for your patience while on hold type of messages. I believe these type of messages hurt you more than help you.

Answer Repetitive Questions On-Hold
As youre on-hold spots are developed, remember this marketing strategy is a customer service tool as well as an advertising tool. Take the heat from your receptionist during busy call periods and answer those repetitive questions in on-hold spots.

On-Hold Advertising is Economical
Advertising sales are based on the number of impressions. If a business had one call placed on hold every ten minutes during an eight hour day 5 days per week, there would be 11,000 opportunities each year to market their business and services.

How to Evaluate an On- Hold Company
Make certain you get both male and female voice talent, and that the professional voice is pleasing. The studio you use should employ scriptwriters and offer a selection of licensed music to choose from. You choose the music from their library, not the on-hold company. You dont want the same stale music everyone else uses. In most cases all that is needed is an inexpensive off-the-shelf CD player.

Facts About On-Hold Advertising
Eighty percent of businesses have nothing on-hold, so businesses that do set up programs are on the cutting edge. Twelve percent of businesses do have a radio or CD tuned in while their customers are on-hold. Only 8% of businesses have on-hold programs.

The number of companies who use on-hold as a time to advertise are growing. Thats because business owners are realizing theres no better way to impress a client who has never been to your office than a well designed, informative on-hold program. Remember in todays competitive market, image is everything. On-Hold advertising is one of the best facelifts a company could have.

R.J. Paradee is a host of the coast in his Virginia Beach, Virginia studio. He produces professional quality digital audio through his company, First Impression.

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